Social media marketing exploded over the years and it’s no wonder; these platforms are some of the most used parts of the internet. People love to go online, talk with their friends, and keep themselves informed through these channels. This makes social media platforms a key place for businesses to market themselves. Let’s see why you should use social media marketing, how it can benefit your business, and how you can identify which platform you should start with. If you’re still a beginner, see 5 Ways to Double Engagement on Social Media.

Why Social Media Marketing?

It’s normal to question why you should market your business on social media. However, it makes sense when you consider how many people use it. Millions of people around the world will use various social media platforms, so you could join those sites and reach out to those people. As you reach out to more people, you can gain more potential customers.

Most social media platforms will allow you to make your own page or account. If you do so, you can have an official place you can make updates about your business. You can also share pictures and interact with your customers in various ways. While you can purchase ads on social media sites, you can also gain more customers as you use those platforms for free.

The Benefits

Social media marketing provides some solid benefits that will help your business. Let’s go over a few of them so you can understand why your business needs to create a social media marketing strategy.

Build Your Brand

One of the most important things your business can do is spread its brand awareness. The more people that know about your brand, the more customers you could gain. Not only will social media help you to spread your brand, but you can also build it through those platforms. This means you can post pictures and talk with people so you can build up your brand.

For example, you can show off your logo and business name by creating a profile picture and banner. Doing so will help others to associate those symbols with your business. You can also create a specific persona for your business. For example, you could make funny posts or stick to a more serious tone. Either way, social media platforms will help you to build up your brand.

Improve Customer-Business Relationships

Social Media Marketing

If you use social media, you can directly interact with your customers. This includes creating posts, sharing videos, and sending them messages. Customers like it when businesses interact with them since doing so shows that the business cares about them. This, in turn, will help you to build stronger relationships with your customers.

You can do this in multiple ways. For example, if your customers comment on your posts, you can reply to them. You can also react to their posts and comments so they will see that your business listens and responds to its customers. You could even share their posts on your page to encourage others to talk about your business. If you use this approach, you can build up these relationships and turn these people into new or returning customers.

Receive Direct Feedback

Since you can communicate with your customers, you can get feedback from them. This will include feedback you ask for and feedback they may send directly to you. Some people may send you personal messages or tag you in posts so you can see their criticisms. From here, you can find out your customers’ opinions about your business so you can make some changes based on those points.

You also have the opportunity to respond to critics so you can address their problems. Doing so will allow you to maintain positive relationships as you talk with them and make changes. As a business, you need to collect feedback if you want to improve. Doing so will help you to adjust your business in ways that will draw in more customers and increase your profits.

Finding Your Starting Platform

Social media marketing may seem intimidating at first, but it can be easier than you may expect. First, you should identify which social media platforms you will use. Look into your demographics to find out what social media sites your customers regularly visit. From here, you can build your social media pages based on that information. This will help you communicate with more of your customers.

Even if you don’t know how to use social media, you could delegate the work or hire someone to help you. Either way, you will increase your online presence and inform people about your business as you focus on social media marketing. Since more people are using social media each day, you can help your business succeed as you communicate on those sites.


You need to use social media since it provides the benefits mentioned earlier. Doing so will help you to improve your online marketing so you can reach more potential customers. Remember that more people are using the internet and social media, so your business needs to take advantage of that. Doing so will help you to grow as a business and spread your brand awareness.

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This article was originally created for therightpro but has been reproduced with permission at Only One GOAT.